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What are you searching for?
More than half are seeking out beauty products.
August 11, 2015
By: Melissa Meisel
In order to understand the way influential Millennial and Gen Z consumers shop during the all-important back-to-school season, Teen Vogue and the International Council of Shopping Centers (ICSC) partnered to explore and identify how malls, the web, and social media factor into their retail experience, how much they plan to spend, reasons for shopping in-store versus online, and more. According to the online survey, which yielded more than 1,000 responses from Teen Vogue’s “It GIrl”...
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